Versace made it that way.” Insiders consider his 1991/1992 Autumn/Winter runway show - which featured supermodels Christy Turlington, Cindy Crawford, Naomi Campbell and Linda Evangelista lip-synching George Michael’s “Freedom! '90” - as the moment when the two worlds of fashion and pop culture became one, changing both forever. In fact, the New York Times noted in 1997 that the fashion industry “is now driven by contemporary culture because Mr. More than any designer before him, Versace mined celebrity, music and Pop art for inspiration. Today, vintage Versace clothing, handbags and other accessories look astonishingly fresh and freshly relevant. Instead, he had a sexy good time with fashion - as he did with life. “I don’t believe in good taste,” the legendary Italian couturier once explained. Source: gucciequilibrium Source:, maximalist and unabashedly seductive, Gianni Versace’s (1946–97) designs infused high fashion with an entirely new ethos. We are creating an economy taking lessons from our past and now the next exciting challenge is to see the traditions of our ancestors on the international fashion runways,” says Miriam. “ With our work we are preventing a tradition, that was a great source of pride for our region, from disappearing into thin air. The tree’s fruit and the residue from the silk production can also be transformed into by-products in a great variety of ways: from jam to cosmetics, encouraging a circular economy through using the resources above and beyond those from the primary silk producing focus. With scientific partners CREA, the Italian public research institute specialized in silkworm breeding and rearing technologies, and Ongetta, the producer of silk yarns, the project’s future, and the multi-benefits it creates, is very promising.Įnvironmentally the project gives back to nature through the planting of mulberry trees, improving the condition of the soil and increasing its ability to sequester carbon from the atmosphere. Using this pilot as a best practices example, Gucci will also be able to look into the expansion of the farmers involved, promoting the adoption of regenerative silk production, ultimately bringing the abandoned silk supply chain in the region back to life. The goal of the pilot project is to create a new silk-farming supply chain, including the production of Gucci’s first scarves made with silk thread that comes from local organic farming practices over the next years. Thanks to this collaboration with Gucci, Miriam and her friends have undertaken an even greater ambition. As part of its development, they trained people interested in their new, sustainable production model and also brought thousands of tourists from all over the world to visit their farm to experience how silk is produced first-hand.Īt the beginning of 2022, a meeting with Gucci saw the future of the friends’ farm grow even brighter. The friends supported the creation of a small group of local women artisans, each working from a home laboratory based in their own small village. Miriam and her friends brought back the production of silk, rewinding the threads of history and travelling across the world to exchange best practices with silk institutes in Thailand, India, Switzerland, and France. The only surviving elements of this rich legacy were the 3,000 abandoned mulberry trees and the memory of the elderly villagers. This initiative will allow the House to source silk from organic farming practices in Italy that can be used in the House’s future collections. An entirely new technique in the silk supply chain is being championed – from the planting of mulberry trees in abandoned landscapes and improving these rural areas through organic farming, to developing new technology for the manufacturing processes, and upskilling farmers and artisans in their silk craft. Gucci is supporting its reintroduction in Italy with a pilot project as part of the House’s commitment to promoting regenerative agriculture practices – a key pillar of its nature-positive approach – and where sustainability and innovation go hand-in-hand in silk production and cultivation. Though this material embodies the excellence of Made in Italy craftsmanship, its production has been almost entirely lost in the country. The history of silk spans thousands of years, inextricably woven into Gucci’s own heritage and found at the heart of the House’s most iconic creations. Weaving the Future of Italian Silk with Nido di Setaįostering a new silk supply chain in Italy
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